Elevator speech. 30 second pitch. Your one shot.

Whatever you call it, your first impression is often the most critical when you are a business owner. What you say could be the difference between acquiring a new client or losing their interest altogether.

No pressure, right?

Sarah Boulton, owner of Body Bliss Salon & Spa, shared with Bloom Wake Forest members tips on how to be effective with their first impression in any setting. Members were given tools to think outside the box to recreate their conversations and then given an opportunity to share with the group.

Members were surprised at how just a few simple changes in their approach completely changed the direction of their conversations compared to what they had experienced in the past. Many commented on how they went from feeling “sold to” to “being heard” and couldn’t wait to share with their teams what they had learned.